A strong value statement should include several key elements: 1) Your company's core purpose or mission, 2) The unique benefits you offer to customers, 3) Your key differentiators from competitors, 4) The principles that guide your business decisions, and 5) The long-term impact you aim to make. It should be concise yet comprehensive, inspiring yet realistic, and most importantly, it should resonate with both your internal team and external stakeholders. Remember, a powerful value statement captures the essence of your brand in a memorable and meaningful way.