Current hotel naming trends include using local language or cultural references, incorporating natural elements, and creating a sense of luxury or uniqueness. Consider names that evoke emotions or experiences, such as ‘Serenity Suites’ or ‘Urban Oasis Hotel’. Avoid overused terms like ‘Inn’ or ‘Lodge’ unless they truly fit your concept. Instead, focus on names that reflect your hotel’s personality, target audience, and unique selling points to stand out in the competitive hospitality market.