The Email Copy Writing tool offers eight distinct tone options: Professional, Friendly, Casual, Formal, Humorous, Urgent, Inspirational, and Informative. Choose based on your audience and purpose – use Professional for business communications, Friendly for customer relationship building, or Urgent for time-sensitive offers. Consider your industry type and target audience when selecting. For example, financial services might benefit from a Professional tone, while e-commerce could use a more Casual or Friendly approach.