When choosing a name from the ecommerce name generator, consider several factors: relevance to your niche, memorability, uniqueness, scalability, and brand potential. Ensure the name is easy to pronounce and spell. Check if it’s available as a domain and on social media platforms. Consider how well it reflects your brand values and if it will appeal to your target audience. Lastly, think about its potential for longevity as your business grows and evolves.