The frequency of refreshing campaign names depends on your marketing strategy and campaign cycles. Generally, it’s a good idea to generate new names for each major campaign or product launch, which could be quarterly, bi-annually, or annually. However, if you’re running ongoing or evergreen campaigns, you might refresh names less frequently. Using a campaign name generator regularly can help keep your marketing fresh and engaging. It’s also useful when you need to quickly brainstorm ideas for time-sensitive or reactive campaigns in response to market changes or trends.