A good business slogan is concise, memorable, and captures the essence of your brand. It should be easy to understand, convey a clear message or benefit, and evoke positive emotions. The best slogans are often catchy, use simple language, and have a rhythm or rhyme that makes them stick in people’s minds. They should also be unique to your brand and differentiate you from competitors. Remember, a great slogan can become a powerful part of your brand identity.